Chapter 15

Auction Tools Analyzed

HTML Editors

While Ad Creator tools simplify HTML as much as possible, HTML Editors expose the
raw complexities of web design, for eBayers who require customised, high-tech or
dynamic auction pages. Many HTML editors are free for personal use and range
from colour-coded text-editing to full-featured applications, with dynamic HTML,
JavaScript, active help systems, stylesheet support and more.this area to tell your
customers about news or developments in your company.


TSW WebCoder
Well-featured HTML editor. Registration (free) required at the web site.

Web-O-Rama
Full-featured HTML editor. Donations to the author are encouraged.

HTML Kit
Full-featured HTML editor designed to help authors edit, format, preview, and publish
Web pages.

Image Editing

The importance of good eBay auction pictures cannot be underestimated - a clear,
sharp photo can help an auction achieve a significantly higher selling price than a
poorly lit and out of focus image. The programs in this category are of three main
types:

Photo editing software can produce amazing results by enhancing even the worst
photo to a respectable image quality
Viewing and slide show applications help you manage your digital images by
displaying them in thumbnail format. Some programs have basic editing functions
and can create web pages of thumbnail images with links to the original graphics.
Drawing software is used to create your own pictures from scratch, such as logos
and buttons.

Dimin Image Viewer
Dimin Image Viewer supports viewing of many different image formats, and can apply
a variety of enhancements. Free for non commercial purposes only.

IrfanView
IrfanView is an image viewer and editor that supports all major graphic formats. It
features directory viewing, scanner image capture, slide shows, batch conversion,
and image enhancements such as colour depth, crop, blur, and sharpen. Free for
non-commercial use only.

XnView
Digital photo viewer and editor. Can also be used to view movie files.

Auction Research Tools

It does not take a lot of experience of selling on eBay to realise that it can be a very
time-consuming and complex process. These tools address issues that may seem
simple at first but quickly become cumbersome when sales volume increases, such
as:

*Managing and printing dispatch labels for parcels
*Monitoring PayPal for new payments
*Managing your blocked bidders list
*Sending emails via the eBay system
*Managing frequently used phrases
*Analyzing auctions to determine market prices and the best time to buy or sell

DeepAnalysis
DeepAnalysis shows items, sellers, and detailed statistics for a category, keyword
search, or seller that you specify. Statistics include total sales, sell-through rates and
more for various types of auctions. May require update immediately following
installation.

AuctionIntelligence
AuctionIntelligence helps you analyze eBay auctions to determine price trends and
the best times to buy or sell items.

BayMail
BayMail sends emails through the eBay system (using member IDs) via its own
simple interface.

Auction Keywords
This is a very valuable service, imagine, knowing what people are searching for.
That;s just what you get with AuctionKeywords, the top searched keywords on eBay.
This isn't necessarily items that have sold, but they are what people have placed in
the search box. Knowing this will enable you to understand what people WANT to
buy, and can help you find underdeveloped markets that don't have much supply.

Andale's Research Tool
There have been some members voice their opposition to Andale as an auction
management service but I think for $2.99 a month their "Research" tool is well worth
it. You can try it out for free using the above URL

Sniping

Sniping is the practice of placing a bid very close to the end of an auction to win
items at lower prices or against strong competition.

These tools make sniping easier by building a list of auctions you are interested in
and scheduling snipes for a specified number of seconds or minutes before the
auction closes. Online sniping services have the advantage of placing bids when you
are offline.

Auction Sentry
Auction Sentry automates bidding by placing your bid as close to the end of the
auction as possible. Auction Sentry tracks auctions, and can be configured to alert
you when an auction you are following receives a bid.

SnipeRight Professional
SnipeRight is desktop software that places bids on eBay at the last possible via an
Internet service - you don't need to leave your PC switched on or connected to the
Internet.

BidSage
Free searching and sniping tool from the maker of AuctionSage. Search features
include finding auctions by category, seller, or keyword and displaying a live
countdown.
Auction Monitoring

Part of the fun of eBay is tracking your auctions and seeing new bids being made or -
for buyers - following a category or product to find new bargains. But it can be a drag
constantly visiting the same web pages just to see nothing has changed. Auction
Monitoring programs regularly check eBay for updates and alert you when an event
that you are interested in occurs - such as a new bid, a new item listed, an item being
viewed, or feedback being left.

Auction Informant
Auction Informant tracks all of the eBay sellers you are interested in and sends you
email whenever items are posted or bids are placed.

OpenAuction Ticker  
An auction version of a share price ticker - scrolls information about auctions you are
following.

Auction Searching

eBay's searching feature is key to the success of buyers and sellers. For buyers,
choosing the right keywords can uncover a whole new set of bargains that were
missed with more common words. For sellers, judging the popularity and market price
of items is crucial before buying goods to sell. Auction Searching software automates
and simplifies some of the tasks that are difficult and time-consuming (if not
impossible) using eBay's search, such as:

*Sorting search results by the number of bids
*Finding items that have misspellings or typos in their titles (and can therefore sell for
less than the normal market value)
*Saving search results so they can be browsed offline
*Creating virtual photo albums of search results, with full-sized pictures, to speed up
buying decisions

HotBidz
HotBidz searches for auctions by category or by keyword, can create preset searches,
find items with a minimum number of bids, and sort the results by various fields.

Prospector Professional
Search manager, item tracker, and bid sniper via the publisher's own bidding server.
Features include a search for other auctions that an item's bidders have bid on,
saving search results and more.

AuctionSieve
Attractive and user-friendly searching tool. Each "sieve" consists of a category or
keyword search, which is refined by choosing words to find or exclude from the
results. May require update following download.

eBooks

Packaged as single files containing a book in electronic format to be read on your PC,
eBooks cover a wide range of topics from buying and selling on eBay to general
guides on eCommerce.

eBooks normally come in pdf (Adobe Acrobat) format, or as single exe (executable)
files, which use web-browser style navigation and hyperlinks. eBooks vary widely in
topic and quality, so only those with good, relevant content are included here.

Also included is eBook writer software (used to create your own eBooks from scratch),
and eBook compilers, which package web pages and graphics into a single eBook file.

eBooksWriter
Full-featured eBook creator. Comprehensive pdf manual is included in the installation
folder on the CD-ROM. It is possible to buy the PRO or GOLD edition of eBooksWriter
LITE at the product web site.

ProCompiler 1
eBook compiler that creates a single executable file from a set of HTML web pages.

Feedback Tools

Feedback is the cornerstone of the eBay community, but it is sometimes difficult and
time-consuming to build a picture of a buyer or seller when trawling through pages of
feedback.
Feedback tools help you get more out of the feedback system by:

*Making it easy to find negative and neutral feedback
*Helping you evaluate the trustworthiness of eBayers by analyzing feedback left for
them, the feedback they have left for others, and other factors
*Leaving feedback in bulk - entered manually or chosen at random from a list
*Identifying buyers who are late leaving feedback on a transaction with you
*Searching for patterns that may indicate dishonesty such as shill bidding (when a
seller uses another eBay ID to bid on their own auction)

Merlin Instant
Merlin InstantFeedback can either leave bulk feedback for your transactions or
automatically reciprocate when feedback is left for you.

BayCheck
Uses four separate browser tabs to retrieve seller history, bidder history, feedback
received, and feedback left for a particular user ID

GutCheck
Installs as a context (right-click) menu in Internet Explorer. Right-click on an eBay
member name or feedback score to analyse feedback - view all or just negative
feedback, filter and export.

FTP Clients

FTP clients are used to transfer files between your computer and Internet servers -
useful for sending image files to hosting services so they can be used in auctions.
There are excellent free FTP clients available, and some innovative ideas - such as
combining image editing with FTP transfer, to eliminate the back-and-forth process of
editing an image on a hosting service.

WS_FTP LE
Popular FTP client for file uploads and downloads. Read the license agreement to see
if you qualify for free use.

CoffeeCup
Popular FTP client for file uploads and downloads.
My Fashion Guru