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Chapter Six
Selling Success
Selling on eBay can be a fun and rewarding experience. Here are a few tips to
help you make it so.
1. Research your product before listing it! Know as much as you possibly
can about your item. Use the completed as well as active searches to find out
all the terms used to describe your product, if people are buying it and about
what they are paying. If you can't find anything like your item on eBay, look for
collector groups/forums.
2. Describe the item to the tiniest detail. Remember you are the eyes, ears,
nose and fingers for the potential buyer. Pictures don't always show everything.
There might be an almost microscopic nick on the bottom, but the buyer needs
to know about it. Sometimes the item looks better or worse than the picture.
State that.
If it's glass or pottery or even fabric, it may have a distinctive sound that
collectors look for.
Many people want to know if an item has a cigarette smell and always mention a
musty odor or if it smells good, tell 'em!
How does it feel? Dry or supple? Smooth or rough?
Give dimensions!
3. Take good, clear pictures and CROP THEM! How many times have you
seen a huge picture that takes several minutes to load and the item is a tiny dot
in the center? Then there's the mystery fuzz. The picture is just one big blur.
And let's not forget items in the midst of a cluttered desk and reflective items
reflecting......ummm......rather unappealing parts of the picture taker's anatomy.
No pets. As hard as it is to believe, most people don't care to see your fur baby
snuggled up to the item they're thinking of buying. I have a very handsome cat
and it is tempting, but I will not let him get in the pictures. It could actually cause
people who are allergic to cats not to bid.
4. Do try to use proper grammar. I don't mean stiff, literary grammar. Don't
write as if your 12th grade English teacher were grading your ad. That can be a
turn off, too. Just try to avoid things like, "I seen it" or "I done it" or "I learnt it" or
"He learned me how to do this". We hear this type of misuse every day and
become accustomed to it, but it really looks bad on "paper". Do try for a friendly,
approachable tone. You want people to feel free to e-mail you if they have any
questions. Then again, some people prefer ads that are short and sweet. No
fluff. Develop your own style. One that you feel comfortable with.
5. Spell correctly. We all get a good laugh out of the typos like leaving the "r"
out of shirt, but most people won't find that auction if they're doing a search for a
chartreuse and purple shirt. You'll get a lot more hits if you spell "Homer
Laughlin" instead of "Homer Laughtin" or if you type "candelabra" instead of
"candlelobber".
6. Avoid using L@@K and things like that in the title. I can't tell you how
many times I've heard people say that makes them run as fast as they can in the
opposite direction. Use that valuable space for a nice, descriptive term. Title
space is precious. Don't junk it up.
7. Please don't make your terms longer than the item description. If
there are too many terms, many people won't bid for fear that they might do
something wrong. I usually won't. It makes the seller seem hard to deal with. I
understand that many sellers feel forced to protect themselves because of
unscrupulous bidders/buyers. If you must put restrictions in your auction
description, try to keep them short and to the point and see which "rules" you
can weed out.
8. Answer e-mails as promptly and politely as possible. Put yourself in the
potential bidders shoes. Sure, they might be asking a question that was well
covered in your description, but if you make them feel like a fool for asking,
they're not likely to bid. They were probably so excited to find your auction for
the exact thing they've been looking for that in their excitement, overlooked the
whole description. It happens. Well, it does!
9. Give at least an estimated shipping amount. People like to know ahead
of time you're not going to gouge them. Yes, I know USPS went to the zone
thing making it hard on us, but you can put in an estimated weight and give a link
to the USPS calculation tool.
10. Pack well! Pack well! Pack well!.......I can't say that enough. Check some
of the eBay seller boards and you'll see horror story after horror story about
people receiving their item so poorly packed it didn't stand a chance of getting
from the postal counter to the back of the post office intact. Fragile items should
be wrapped two or even three times in bubble wrap, then cushioned in a box that
is cushion packed in a larger box. There are debates about what to use for
cushioning. Some people hate packing peanuts, some hate paper, but almost
all hate newspaper. Personally, I prefer to pack with packing peanuts, but if I'm
out, I've found that slick, catalog and magazine pages make a good substitute.
Books, paper items and fabric should be placed in a sealed bag or wrapped in
plastic wrap to avoid getting wet.
eBay Fee Resource links
Learn to sell with eBays excellent tutorials
Seller's Checklist
eBay listing Fees
Insertion Fees
There is a non-refundable Insertion Fee for listing your item on eBay. Insertion
Fees vary by the type of listing: The Insertion Fee is based on the starting price
for your item.
Reserve Price Auction Listings
Final Value Fees
When your listing ends, you will be charged a Final Value Fee based on the final
sale price (or "final value") of your item. The Final Value Fee is calculated per
item sold, based on the final sale price of the item.
Vehicle Final Value Fee
eBay does not charge a Final Value Fee at the close of Vehicle listings on
eBay. Instead, eBay charges a Transaction Services Fee at the time of the first
bid on your listing (or if you set a reserve price, at the time of the first bid over
that reserve). For Passenger Vehicles and Other Vehicles, the Transaction
Services Fee is $40. For Motorcycles, the Transaction Services Fee is $25.
You will not be charged a Transaction Services Fee if:
*there were no bids on your item
*there were no bids that met the reserve price on your reserve price auction
But otherwise you will be charged a Transaction Services Fee whether or not
you carry out the sale with the buyer.
Selling Success
Selling on eBay can be a fun and rewarding experience. Here are a few tips to
help you make it so.
1. Research your product before listing it! Know as much as you possibly
can about your item. Use the completed as well as active searches to find out
all the terms used to describe your product, if people are buying it and about
what they are paying. If you can't find anything like your item on eBay, look for
collector groups/forums.
2. Describe the item to the tiniest detail. Remember you are the eyes, ears,
nose and fingers for the potential buyer. Pictures don't always show everything.
There might be an almost microscopic nick on the bottom, but the buyer needs
to know about it. Sometimes the item looks better or worse than the picture.
State that.
If it's glass or pottery or even fabric, it may have a distinctive sound that
collectors look for.
Many people want to know if an item has a cigarette smell and always mention a
musty odor or if it smells good, tell 'em!
How does it feel? Dry or supple? Smooth or rough?
Give dimensions!
3. Take good, clear pictures and CROP THEM! How many times have you
seen a huge picture that takes several minutes to load and the item is a tiny dot
in the center? Then there's the mystery fuzz. The picture is just one big blur.
And let's not forget items in the midst of a cluttered desk and reflective items
reflecting......ummm......rather unappealing parts of the picture taker's anatomy.
No pets. As hard as it is to believe, most people don't care to see your fur baby
snuggled up to the item they're thinking of buying. I have a very handsome cat
and it is tempting, but I will not let him get in the pictures. It could actually cause
people who are allergic to cats not to bid.
4. Do try to use proper grammar. I don't mean stiff, literary grammar. Don't
write as if your 12th grade English teacher were grading your ad. That can be a
turn off, too. Just try to avoid things like, "I seen it" or "I done it" or "I learnt it" or
"He learned me how to do this". We hear this type of misuse every day and
become accustomed to it, but it really looks bad on "paper". Do try for a friendly,
approachable tone. You want people to feel free to e-mail you if they have any
questions. Then again, some people prefer ads that are short and sweet. No
fluff. Develop your own style. One that you feel comfortable with.
5. Spell correctly. We all get a good laugh out of the typos like leaving the "r"
out of shirt, but most people won't find that auction if they're doing a search for a
chartreuse and purple shirt. You'll get a lot more hits if you spell "Homer
Laughlin" instead of "Homer Laughtin" or if you type "candelabra" instead of
"candlelobber".
6. Avoid using L@@K and things like that in the title. I can't tell you how
many times I've heard people say that makes them run as fast as they can in the
opposite direction. Use that valuable space for a nice, descriptive term. Title
space is precious. Don't junk it up.
7. Please don't make your terms longer than the item description. If
there are too many terms, many people won't bid for fear that they might do
something wrong. I usually won't. It makes the seller seem hard to deal with. I
understand that many sellers feel forced to protect themselves because of
unscrupulous bidders/buyers. If you must put restrictions in your auction
description, try to keep them short and to the point and see which "rules" you
can weed out.
8. Answer e-mails as promptly and politely as possible. Put yourself in the
potential bidders shoes. Sure, they might be asking a question that was well
covered in your description, but if you make them feel like a fool for asking,
they're not likely to bid. They were probably so excited to find your auction for
the exact thing they've been looking for that in their excitement, overlooked the
whole description. It happens. Well, it does!
9. Give at least an estimated shipping amount. People like to know ahead
of time you're not going to gouge them. Yes, I know USPS went to the zone
thing making it hard on us, but you can put in an estimated weight and give a link
to the USPS calculation tool.
10. Pack well! Pack well! Pack well!.......I can't say that enough. Check some
of the eBay seller boards and you'll see horror story after horror story about
people receiving their item so poorly packed it didn't stand a chance of getting
from the postal counter to the back of the post office intact. Fragile items should
be wrapped two or even three times in bubble wrap, then cushioned in a box that
is cushion packed in a larger box. There are debates about what to use for
cushioning. Some people hate packing peanuts, some hate paper, but almost
all hate newspaper. Personally, I prefer to pack with packing peanuts, but if I'm
out, I've found that slick, catalog and magazine pages make a good substitute.
Books, paper items and fabric should be placed in a sealed bag or wrapped in
plastic wrap to avoid getting wet.
eBay Fee Resource links
Learn to sell with eBays excellent tutorials
Seller's Checklist
eBay listing Fees
Insertion Fees
There is a non-refundable Insertion Fee for listing your item on eBay. Insertion
Fees vary by the type of listing: The Insertion Fee is based on the starting price
for your item.
Reserve Price Auction Listings
Final Value Fees
When your listing ends, you will be charged a Final Value Fee based on the final
sale price (or "final value") of your item. The Final Value Fee is calculated per
item sold, based on the final sale price of the item.
Vehicle Final Value Fee
eBay does not charge a Final Value Fee at the close of Vehicle listings on
eBay. Instead, eBay charges a Transaction Services Fee at the time of the first
bid on your listing (or if you set a reserve price, at the time of the first bid over
that reserve). For Passenger Vehicles and Other Vehicles, the Transaction
Services Fee is $40. For Motorcycles, the Transaction Services Fee is $25.
You will not be charged a Transaction Services Fee if:
*there were no bids on your item
*there were no bids that met the reserve price on your reserve price auction
But otherwise you will be charged a Transaction Services Fee whether or not
you carry out the sale with the buyer.
My Fashion Guru
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